SBPD3005 - Who Are Your Customers?

Course Description

Knowing your customers is one of the most important steps to building a business. In this class, you’ll learn how to identify, reach, and retain the people who are most likely to buy your products or services. 

We’ll cover: 

• Who Are Your Customers? – Define the ideal customer for your business 

• Target Markets – Understand the demographics (age, gender, etc.) and geographic areas where your customers are 

• Finding Your First Customers – Learn how to create a contact list, tap into your personal and professional network, and use tools like e-commerce platforms and social media to build visibility 

• Customer Acquisition – Discover cost-effective ways to get new customers through online and local advertising, and calculate how much it costs to acquire one 

• Customer Retention – Learn strategies to keep customers coming back and understand the long-term value of each customer relationship 

By the end of this class, you’ll have a clearer picture of who your customers are, where to find them, and how to build lasting connections that grow your business. 

Applies Towards the Following Certificates

• Small Business Bootcamp Bundle : Small Business Bootcamp