HOST3006 - Attracting an Audience

Course Description

Without the ability to network face-to-face, especially in our post-COVID world, written and visual stories need to connect with our ideal audience — whether we are promoting ourselves or an event. In this class, we will address both conventional forms of marketing as well as social media and other internet-based approaches. You’ll learn the differences between marketing, branding, and sales; and how to use them effectively as a professional event planner.

*NOTE: For online classes, the Zoom link will be sent out the day of the class by the instructor.*

Applies Towards the Following Certificates

• Meeting & Event Planning : Meeting & Event Planning